View app performance in Dashboard
The Dashboard gives you a quick overview of your app's downloads and active users — and shows the impact of your push notifications
How to use the Dashboard
Go to the feature in starti.app ManagerWhat is the Dashboard?
The Dashboard is the front page of starti.app Manager and gives you a complete overview of how your app is performing. Here you can follow the development in downloads and active users over time — and see whether your push notifications are making an impact.
You don't need to do anything other than open the page to see the data. All three graphs update automatically when you log in.
The three graphs
Active users
This graph shows how many users are active in your app over the selected time period.
You can see two curves:
- Total number of users — the total number of users who have opened the app in the period
- New users — the number of users who have opened the app for the first time in the period
Downloads
This graph shows how many new downloads the app has received per day or per month. A new download corresponds to a new user opening the app for the first time.
Use it to assess whether the app is growing, and to see whether specific activities — such as campaigns, events, or newsletters — have led to an increase in downloads.
Push effect
The Push effect graph is only available when viewing data per day. It combines two types of information in the same graph:
- The blue curve shows the number of active users per day
- The dotted lines mark the days when you have sent a push notification to categories or to all users of the app
The graph gives you a quick visual answer to whether your push notifications are leading to increased activity in the app.
Select time period
In the top right of the page, you can switch between two views:
- Day — shows daily figures for the last 365 days. The Push effect graph is available in this view.
- Month — shows monthly figures for the last 12 months. The Push effect graph is not shown here.
Click Day or Month to switch between the two views. Your selection is remembered the next time you open the Dashboard.
Update data
Click the refresh icon in the top right to manually fetch the latest data into the graphs.
Keep an eye on the Push effect graph on the days you send push notifications. A marked increase in active users on the same day or the day after is a good sign that your push notification is working.