Monetization
Choose how to sell content in your app — themes, chapters, premium features, or one-off purchases — and structure your store products to match.
Monetization
How to sell access to content in your app — themes, chapters, levels, premium features, or anything else a user buys.
Most "how do I sell X?" questions come down to how you structure your store products. There are only three product types under the hood (nonconsumable, consumable, subscription), but you can combine them into very different selling models. Picking the right one up front saves you from creating dozens of store products you didn't need — or from building a backend you could have avoided.
Start here
Choosing a monetization model
Compare the four models — per-item unlock, all-access unlock, content token, and all-access subscription — and find the one that fits your catalogue, pricing, and whether you have user accounts.
Sell themes or one-off content
A complete recipe for selling individual items, with the scale path when your catalogue grows.
Key idea: store products vs. content items
A content item is what the user thinks they're buying — one theme, one chapter. A store product is what you configure in App Store Connect / Google Play and the SDK purchases by ID.
They are not always 1:1. With a content token, a single store product can sell an unlimited number of content items. Choosing your model is mostly about choosing that mapping.
Adding products does not require an app release. A common worry: "do I have to release a new app version every time I add a theme?" No. After your first in-app purchase ships with an app version, you create and submit additional in-app purchase products for review on their own — no new binary required. See Sell themes or one-off content.
See also
- Set Up In-App Purchases — the mechanical SDK steps
- In-App Purchase API Reference
- Apple App Store · Google Play Store
Debug Your App
Debug your app using Chrome Developer Tools for Android and Safari Web Inspector for iOS
Choosing a Monetization Model
Compare per-item unlock, all-access unlock, content token, and all-access subscription — and pick the one that fits your catalogue, pricing, and whether you have user accounts.