Update App Store / Google Play
Keep your app name, description, and contact details up to date so starti.app always has the right content ready for the next App Store and Google Play release
How to fill in App Store / Google Play information
Go to App Store & Google Play in starti.app ManagerWhat can you do on the App Store / Google Play page?
On this page in starti.app Manager, you fill in the text information shown about your app in the App Store (iOS) and Google Play (Android). This is the information potential users see when they find your app in the two app stores.
The page is divided into eight sections: App information, Contact details, Test account for review, Privacy policy, D-U-N-S number, Screenshots, Categories, and Age rating.
It is starti.app that uploads and updates your app in the App Store and Google Play. You cannot publish updates directly yourself — but by keeping this page up to date, you ensure that we always have the correct texts ready for the next release.
App information
Here you fill in the texts that describe your app in the two app stores.
Log in
Open starti.app Manager and log in with Microsoft, Google, or Apple.
Open App Store / Google Play
Select App Store / Google Play in the left-hand menu bar.
Fill in App name
Enter the name of your app in the App name field.
The app name is shown below the app icon in the App Store and Google Play and can be a maximum of 20 characters.
Fill in Subtitle
Enter a short subtitle in the Subtitle field.
The subtitle is only shown in the App Store (not Google Play) and can be a maximum of 30 characters.
Fill in Short description
Enter a short description of the app in the Short description field.
The short description is only shown in Google Play (not the App Store) and can be a maximum of 80 characters.
Fill in Description
Enter a full description of your app in the Description field.
The description is shown in both app stores when users click on the app's page. It can be a maximum of 4,000 characters.
Use the description to explain what the app does and who it is for. Write the most important information first — many users only read the first few lines.
Add keywords
Add relevant keywords in the Keywords field.
Keywords are only used in the App Store (not Google Play) to help users find your app via search. The total number of characters across all keywords can be a maximum of 100 characters.
Choose keywords that potential users are likely to search for — and that are not already included in the app name or subtitle, as the App Store automatically includes these.
All fields are saved automatically when you click to a new field.
Contact details
Here you fill in the contact information shown in the App Store and Google Play, so users can contact you if they have questions.
Fill in the Email, Phone, and Website fields with your preferred contact details.
Test account for review
When Apple and Google review your app before it's published, their reviewers need to be able to get into the app. If the app requires a login, you therefore need to provide a test account they can use to review the app.
Fill in the fields:
- Username — the username or email for the test account.
- Password — the password for the test account. Click the eye to show or hide it while you type.
- Notes for the reviewer — extra information the reviewer might need. For example, how to log in, which features require an account, or anything else that's good to know.
If your app doesn't have a login, you can safely leave this section empty.
Privacy policy
The App Store and Google Play require all apps to have a privacy policy with information about how user data is handled.
Insert the URL to your privacy policy in the URL field under Privacy policy.
The privacy policy is a requirement from both app stores. Without a valid URL, we cannot publish or update the app.
D-U-N-S number
The D-U-N-S number is a unique identification number for your company and is used by Apple to verify you as an app publisher in the App Store.
Insert your D-U-N-S number in the D-U-N-S field.
If you don't have a D-U-N-S number yet, you can apply for one for free via Dun & Bradstreet. It can take up to 30 days to receive a new number.
The D-U-N-S number is only used for the App Store and is not relevant for Google Play.
Screenshots
Here you upload the screenshots users see on your app's page in the App Store and Google Play. They are sent to the stores together with the texts.
Screenshots are per language — every language has its own set. So switch language in the language tabs at the top of the page before you upload.
The section is split into two groups: App Store (iPhone and iPad) and Google Play (Android). Each screen size is marked either Required or Optional.
How to upload
Drag the images into the field below the screen size they belong to — or click Choose screenshots and find them on your computer. You can upload several at a time.
- Order: drag the images to change the order. The order you set here is the one the store shows.
- Delete: click the delete icon on the image. You will be asked to confirm.
- Optional sizes: these are folded away behind the line "X more optional screen sizes". Click it to unfold them.
The images must be PNG or JPEG and can be no larger than 10 MB per file. Both portrait and landscape are accepted.
Requirements per size
| Screen size | Store | Required? | Size in pixels | Number |
|---|---|---|---|---|
| iPhone 6.7"/6.9" | App Store | Yes, if the app is built for iPhone | 1290 × 2796 or 1320 × 2868 | Up to 10 |
| iPad Pro 12.9"/13" | App Store | Yes, if the app supports iPad | 2064 × 2752 or 2048 × 2732 | Up to 10 |
| iPhone 6.5" | App Store | No | 1242 × 2688 or 1284 × 2778 | Up to 10 |
| iPhone 5.5" | App Store | No | 1242 × 2208 | Up to 10 |
| Android phone | Google Play | Yes, if the app is built for Android | Recommended 1080 × 1920. Both sides must be between 320 and 3840 | At least 2, up to 8 |
| Android tablet 7" | Google Play | No | Recommended 1200 × 1920 | Up to 8 |
| Android tablet 10" | Google Play | No | Recommended 1600 × 2560 | Up to 8 |
If an image has the wrong size, it is rejected straight away and you are told why.
If screenshots are missing for a required size, the app cannot be submitted for review. Manager tells you at the top of the section which sizes are missing.
The optional sizes are optional because the stores manage without them: the App Store scales the iPhone 6.7"/6.9" screenshots down to the smaller iPhone sizes itself, and Google Play shows the phone screenshots on tablets if you upload none.
If you delete a screenshot, it disappears from Manager immediately — but it only disappears from the store the next time the content is sent to App Store Connect or Google Play.
Categories
Categories decide where your app can be found in the App Store. They apply to the whole app — not per language — so you only need to choose them once.
There are six fields you can fill in:
- Primary category — the most important category for the app. This one is required.
- Primary subcategory 1 and Primary subcategory 2 — a more precise placement within the primary category.
- Secondary category — an extra category. This one is optional.
- Secondary subcategory 1 and Secondary subcategory 2 — the same for the secondary category.
The list of categories is fetched directly from App Store Connect, so it is always Apple's own, up-to-date list. Choose None in a field if you want to clear it.
The primary category is required. Without it, the app cannot be submitted for review.
Subcategories can only be chosen for categories that have any — otherwise the fields are locked. If you change a category, its subcategories are reset, because Apple only accepts subcategories belonging to the chosen category.
Categories apply to the App Store only. Google Play's category is set directly in Play Console.
Age rating
Apple has a questionnaire that decides which age rating your app gets in the App Store. Most of the form is about the app technology itself and is answered the same way for every app — we take care of that. In Manager you only get the ten questions where your own content decides the answer.
Some of the questions are yes/no and are answered with a toggle bar. The rest have three levels to choose from: None, Infrequent or mild, and Frequent or intense. A short explanation of what each question covers sits below it.
The ten questions are:
| Question | Answer type | What it covers |
|---|---|---|
| Unrestricted web access | Yes/no | Whether the app can open any page on the web |
| User-generated content | Yes/no | Reviews, comments, posts, or a forum inside the app |
| Messaging and chat | Yes/no | Whether users can write to each other or to you — support chat counts too |
| Advertising | Yes/no | Whether ads are shown inside the app |
| Health and wellness | Yes/no | Exercise, diet, sleep, mental health, and similar |
| Contests | Three levels | Contests, prize draws, and sweepstakes |
| Medical and treatment information | Three levels | Illness, medication, and treatment |
| Alcohol, tobacco and drugs | Three levels | Mentions or sales — a webshop selling wine or beer belongs here |
| Weapons | Three levels | Mentions or sales of weapons, including hunting and outdoor equipment |
| Sexual content or nudity | Three levels | In text, images, or video |
The answers are a binding declaration to Apple. Apple compares them against the app that actually runs, and a wrong answer can cost the entire developer account in the worst case — not just a rejection. So always answer honestly.
Unrestricted web access is switched on by default, and that is why the app ends up at 17+. It is the right answer for an app that shows your website, because nothing limits which pages it can open. Only switch it off if the app is locked to a fixed list of domains with no outgoing links.
If the app is in the Kids category, the age rating must be filled in directly in App Store Connect. Apple requires an age band for kids' apps, and that cannot be set from here.
The age rating applies to the App Store only. Google Play's content rating is filled in from Play Console.
Your changes are saved automatically in Manager, but they are only sent on to the stores when a starti.app employee submits the app.
Translate to other languages
If your app is available in multiple languages, you need to translate all your texts into the desired languages. You do this just below the App information title, where you click on the desired language.
You can either choose to translate one field at a time by clicking the globe icon next to the field, or you can click the "Translate all missing" button to translate all fields for the selected language.
See also
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